Overview
Hotel Paradiso is a sun-drenched summer capsule drenched in retro glamour and sensual storytelling. Designed for the girl who moves through life like a secret, the collection imagines a fictional Italian seaside hotel, where every hallway is filled with golden light and whispered rendezvous. With tactile fabrics like embroidered mesh and terry-luxe and a palette that echoes the coastal charm of Sicily and Capri, Hotel Paradiso merges vintage escapism with modern femininity. From packaging details to campaign direction, every element is infused with dreamy intimacy and cinematic spontaneity.
Strategic Objective
To position Frankies Bikinis as not just a swimwear label, but a lifestyle-driven fashion house capable of worldbuilding through editorial storytelling, intentional branding, and immersive visual experiences. Hotel Paradiso aims to drive emotional connection and increase customer lifetime value by expanding brand identity into romantic, nostalgic territory, anchored in cohesive packaging, content, and campaign direction that evokes desire and daydreams.
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