SHOPMY STRATEGY
SHOPMY STRATEGY
Personal Reflection
As someone who lives at the intersection of influencer culture and retail strategy, this project provided an opportunity to blend creative vision with sales impact. I wanted to reimagine affiliate marketing as something more personal and powerful — not just about conversions, but about building a community of women who feel seen in what they wear. Alice + Olivia’s unapologetic energy and female-led spirit made this a dream brand to concept for. This project reflects my approach: creative, strategic, and always with the end customer in mind.
Campaign Overview
To drive measurable affiliate growth and elevate alice + olivia’s presence on ShopMy, this strategy focuses on cultivating a curated creator community that reflects the brand’s bold sophistication and unapologetic femininity. By identifying creator archetypes that mirror key customer segments, we’ll launch monthly product edits tied to high-impact seasonal moments—like holiday dressing or desk-to-dinner looks—that tell a compelling style story. Gifting will be strategic and performance-based, designed to nurture loyalty while maximizing ROI. Creator content will align with broader brand campaigns to ensure cross-channel cohesion, with success measured through affiliate revenue, conversion rates, and long-term creator engagement.
