Brand Alignment
This pitch builds on rhode’s signature blend of softness, routine, and sensory appeal—reimagining the morning ritual through the comfort of a blueberry muffin. The concept maintains rhode’s clean, minimal aesthetic while introducing warmth and whimsy through details like the Maman bakery collaboration and a Nara Smith hero video.
Grounded in tactile visuals and thoughtful storytelling, the campaign stays true to rhode’s identity: culturally aware, community-driven, and effortlessly elevated.
Campaign Objective
To craft a multi-platform campaign that deepens emotional connection with the rhode audience by translating everyday rituals into elevated moments of self-care. Through narrative-driven visuals, strategic influencer partnerships, and an in-store activation, the campaign aims to position rhode as aspirational and profoundly human—where beauty feels personal, familiar, and thoughtfully curated.
