Women’s F/W 2024 Show

Brand Storytelling

This collection reads as a conversation between centuries. It draws from the opulence of French court fashion and reframes it through a futuristic, almost sci-fi aesthetic. Ghesquière constructs a language where structure meets softness, armor meets elegance, and the past is reimagined—not preserved, but pushed forward.

Through this tension, Louis Vuitton redefines what heritage means in a contemporary world—telling stories that feel cinematic, unexpected, and unmistakably intentional.

Overview

This analysis of Louis Vuitton’s Fall/Winter 2024 ready-to-wear collection examines how silhouette, texture, and cultural reference combine to shape a modern expression of the house’s legacy. The project highlights Nicolas Ghesquière’s ability to blend historical inspiration with futuristic vision, positioning Louis Vuitton at the intersection of heritage and innovation. It offers a lens into how fashion can function as a narrative, where each look contributes to a larger cinematic statement.

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LV - S/S 2025 Brand Activation